Swiss Army Knife Creative
Adaptable. Fast. Inventive.
Task
Help customers understand the value of the AppleCare+ service for 5 different product lines via embedded video. The specific set of constraints: Videos had to be distinct by product line, but thematically connected, Covid-19 shooting restrictions, 30 seconds or less per video and be flexible for quick and easy global localization.
Deliverables
5 videos, digital advertising, AppleCare+ website rebrand, overall concept, video concepts, storyboards
PROJECT INQUIRIES