Swiss Army Knife Creative

Adaptable. Fast. Inventive.

Apple

Task

Help customers understand the value of the AppleCare+ service for 5 different product lines via embedded video. The specific set of constraints: Videos had to be distinct by product line, but thematically connected, Covid-19 shooting restrictions, 30 seconds or less per video and be flexible for quick and easy global localization.

Deliverables

5 videos, digital advertising, AppleCare+ website rebrand, overall concept, video concepts, storyboards

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PROJECT INQUIRIES

claricec@gmail.com